HANNOVER-MESSE INTERNATIONAL ISTANBUL in Turkey focuses primarily on planning, organizing and running international events owned by Deutsche Messe and developing new fair concepts suitable for Turkish and Eurasian marketplace. The aim of HMII is not only to attract international firms to enter the Eurasian markets via trade fairs but also to support Turkish companies to exhibit in fairs organized out of Turkey and increase their trade volume.
HMII's key to success in this market is to combine local knowledge with its International expertise in order to create an efficient trading platform of International scale which is attractive to both Turkish exporters and foreign investors.
HMI mainly focuses on increasing the international character of its fairs by applying high standards and creating the best platform to do business. Another main activity of HMII is organizing Turkish national pavilions in the trade fairs organized by DMAG as well as some other leading fairs in various countries worldwide. This activity also includes marketing of the event in international media, stand design and other exhibitor and visitor services.