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Since 1991, when ITE first held a series of trade exhibitions in Russia in key sectors of the economy, the exhibition business has developed significantly. In the 1990s, the advertising market was just beginning to emerge in Russia and Internet technology was practically non-existent. During this period, ITE exhibitions were the most effective tool for developing business and attracting new partners. Then, as now, the importance of making direct personal contact with potential customers, and the ability to demonstrate products and services, could not be overestimated. |
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